Mumbai, Maharashtra, India
Summary
Led advanced analytics initiatives and managed key client relationships, driving significant revenue growth and operational improvements for global advertising agencies.
Highlights
Managed an evolving rewards program for approximately 35,000 global third-party advertising agencies, directly contributing over $1 billion in annual revenue.
Designed and executed A/B tests for email and webpage campaigns, optimizing program experience and informing strategic changes to enhance user engagement.
Developed and deployed linear regression and time series models to accurately forecast partner revenue, enabling the setting of challenging growth targets and strategic planning.
Improved team's Net Promoter Score (NPS) from neutral to positive within two years through effective stakeholder management, concurrently leading a team of two junior consultants in code and analysis reviews.
Conducted over 20 technical interviews for data science roles, contributing to talent acquisition and maintaining high technical standards within the analytics team.